Misr Italia

Misr Italia Properties is one of the leading names in the Egyptian real estate development market. For decades, it has redefined the concept of real estate by blending Italian luxury with local needs.

Establishment Date
Misr Italia Properties was founded in 1998. The company launched with the aim of revolutionizing the Egyptian real estate sector by offering innovative projects that go beyond simply building residential units to creating unique living experiences.

Founders
The company was founded by the El Assal family, who possess extensive experience in trade and industry before entering the real estate sector.

Engineer Hani El Assal
Founder and Chairman of the Board, he is a prominent figure in the Egyptian real estate sector.

Khaled El Assal
Co-founder
Current Generation
The company is now led by a select group of young professionals: Mohamed Hani El Assal and Mohamed Khaled El Assal as partners and CEOs, along with Karim El Assal.

Vision
Egypt Italia has an ambitious vision to become the most innovative real estate developer in Egypt and the Middle East by 2030.

This will be achieved by offering unconventional designs (such as the Vertical Forest in the Bosco project). Through quality and adherence to the highest international standards in execution and finishing.

By prioritizing the client and focusing on providing luxury, privacy, and on-time delivery.

By integrating green spaces and environmental solutions into all projects.

Prominent Projects
The company owns vast tracts of land and diverse projects in some of Egypt's most vibrant areas, including:

New Administrative Capital:

IL Bosco Compound

Vinci Compound

Vinci Street Mall

New Cairo:

La Nuova Vista Compound

Cairo Business Park

Sila Project

Mostakbal City:

IL Bosco City Compound

North Coast:

Solare Village in Ras El Hekma

Preparing to launch Maison Solare in partnership with Amir Fayou and Maison 69.

Electronic EOIS (Expression of Interest) is now being accepted at a rate of 100,000 Egyptian pounds.

Ain Sokhna:
Kai Sokhna Village
Ras Sudr:
Mousa Coast Resort (Mousa Coast)

Partners
Egypt Italia believes that success requires collaboration with the best globally and locally. Therefore, it has partnered with renowned international and local firms such as:
CallisonRTKL
DMA
and prominent designers such as: Hany Saad Innovations and Shehab Mazhar.

With major brands such as:
Hilton Hotels and Hilton Garden Inn to manage the hotel sectors in its projects.

And with leading companies to implement "smart city" solutions in its residential compounds.

The company has solidified its position as one of the largest developers in terms of sales volume and speed of execution, focusing on delivering the final phases in the New Administrative Capital and expanding in the Ras El Hekma area on the North Coast, capitalizing on the significant investment boom in these regions.

Egypt Italia Real Estate has become a model for developers who blend long-standing experience with bold innovation, making it a preferred destination for investors and those seeking upscale housing in Egypt.

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